Marketing
Branding
Communications
For modern brands who crave influence, intention, and aesthetic impact.
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This Is Me
Hi! I'm Jesseca — a marketing & brand strategist, creative director, and content specialist helping lifestyle, fashion, beauty, and hospitality brands tell their stories online.
Having lived in both Milan and Dubai, I’ve worked with clients across the globe — from San Francisco to the UAE — offering a global perspective with a refined creative approach.
With experience in agency settings and as a dedicated freelance partner, I’ve collaborated closely with brands to lead their marketing efforts from strategy to execution.
From social media strategy and campaign direction to content creation and brand storytelling, I help businesses elevate their digital presence and connect with their audience in meaningful, impactful ways.
Let’s create something scroll-stopping together.
Social Media Strategy & Management, Creative Direction & Content Strategy, Visual Campaigns & Shoot Production, Brand Messaging & Copywriting, UGC & Influencer Coordination,
As a creative and strategic marketing professional deeply passionate about digital and social media, my journey with agencies and clients has been transformative. These experiences have steered my career, and I am eager to leverage my skills and education in the fashion or beauty industry, particularly in brand management, marketing, or communications.
I earned my Bachelor's degree in Business, with a specialization in Marketing, from the University of Windsor. Additionally, I participated in an international exchange program in France, where I studied international marketing, economics, management, and business ethics. After residing and working in Dubai for six years, I am now seeking opportunities in the fashion or beauty sectors in Europe.
My expertise encompasses market research and analysis, customer segmentation, social media management, branding, campaign formulation, and strategy development. I excel in growing audiences through organic methods and paid advertising, with a solid background in both agency and client-facing roles.
Combining my academic and professional backgrounds, I have exceptional communication, writing, networking, researching, and planning skills. I thrive in leadership roles and collaborative environments, always maintaining a positive outlook. My approach to business is innovative, and I actively seek to expand my skill set.
Specialities include:
Communications, Strategic Marketing, Influencer Marketing, Public and Media Relations, Brand Positioning, Leadership, Social Media, Sales Strategy, Writing, Public Speaking, Interpersonal Skills, Campaign Management, Content Creation and Business Development.
Clients
Passion For Fashion
Explore an ongoing passion project of mine below, featuring the Instagram account of my e-commerce fashion brand, AMAVIA the label.