About Me

Professional Summary

Experienced Marketing professional with a focus on luxury brand management and a proven track record in Dubai-based agencies. Demonstrated success in developing and implementing strategic marketing campaigns that elevate brand presence and drive revenue growth. Skilled in client relationship management, sales, and leadership, with a strong ability to cultivate partnerships and retain key accounts. Adept at collaborating with cross-functional teams to achieve organizational objectives. Possess a proactive and strategic mindset, committed to exceeding company goals and contributing to the success of luxury fashion brands. Eager to leverage skills and experience to excel in the dynamic world of fashion marketing and brand management.

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Skills

Content Creation Writing Campaign Management Branding
Social Media Strategy Events Content Creative Initiatives Market Analysis Analytical Skills Creative Direction Influencer Marketing E-Commerce Strategy Brand Positioning Public & Media Relations Sales Strategy Customer Segmentation

Work Experience

2022-09 - 2023-12

Social Media Marketing Manager & Account Manager

Digital Lab , Dubai, United Arab Emirates

Managed budget allocation and developed customized paid advertising campaigns for maximum return on investment, increasing client sales and bookings by 20%
Produced engaging content on multiple platforms, driving engagement and awareness
Maintained long-term accounts by recommending and optimizing strategies and effective communication
Established relationships with influencers and creators for collaborations Collaborated with cross-functional teams to develop cohesive marketing plans

2022-03 - Present

Freelance Social Media Manager

Self-Employed, Dubai, United Arab Emirates

Managed social media profiles for clients through management software including Hootesuite and Meta Business Suite and created successful paid ad campaigns
Cultivated client relationships through remote communication, ensuring satisfaction and retention
Implemented impactful content creation strategies to increase brand awareness and engagement

2021-06 - 2022-01

Public Relations Account Coordinator

Expose Communications, Dubai, United Arab Emirates

Assisted in planning and executing PR campaigns for beauty, fashion, and wellness clients, driving brand expansion
Managed client accounts, ensuring smooth communication with clients, influencers, and media for successful campaigns
Conducted thorough market research to identify new opportunities for client account growth through media outlets

Education & Certifications

2014-2018

BBA Honours Business Administration

University of Windsor - Windsor, Ontario

Honor Roll, 2018
Completed an international exchange program in Dijon, France with courses focused on international business and marketing
Elected to Event Coordinator for The Odette School of Business

Accomplishments

Achieved brand engagement and Instagram growth for a Dubai based beauty brand by introducing UGC creation and strategic influencer partnerships.
Founded and launched a fashion e-commerce brand as a personal passion project, honing skills in marketing, fashion buying, branding, and partnership development.

Certifications

Udemy: Digital Marketing, 2022 Udemy
Social Media Marketing, 2022

Software

Shopify
WordPress
Salesforce
Microsoft Office Suite
Google Workspace

Languages

English: fluent
Italian: basic